Linda Tuncay Zayer

Linda Tuncay Zayer is a Professor of Marketing and the John F. Smith, Jr. Chair in Business Administration at the Quinlan School of Business. Her research takes a transformative perspective exploring issues at the intersections of gender, advertising and marketing, and well-being—including areas such as transformative advertising research. She has been published in the top journals in the field including Journal of Advertising, Journal of Business Research,  Journal of Consumer Research, Journal of Marketing Management, Journal of Public Policy & Marketing, Journal of Macromarketing, Journal of Retailing, Journal of Service Research, European Journal of Marketing, among others and is the co-editor of the book, Gender, Culture and Consumer Behavior. Her expertise and scholarship have been featured in media outlets across television, newspapers, radio, books, podcasts, and other digital media.  She serves in a leadership capacity and on the editorial boards for journals such as Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising, International Journal of Advertising, and Advertising & Society Quarterly and on the policy board for Journal of the Association for Consumer Research. She is passionate about engaging with multiple stakeholders and bridging academia, industry, and non-profits. Additionally, she serves on various boards including the Association of National Advertisers’ SeeHer Education Academic Advisory Board, the Advisory Board for GENMAC (Gender, Markets and Consumers), and the working group for SDG#5 Gender Equality for the United Nations Principles for Responsible Management Education initiative.  She also engages in consulting, working with clients to utilize the power of data, insights, and storytelling.