Personal profile
About
Professor Sredl's work on changing gender norms in emerging markets has been widely published, and her research on the topic supported by the National Security Education Program Boren Fellowship, the International Institute for Education, the International Research and Exchange Board, and the U.S. State Department Foreign Language Area Studies program.
Her current research focuses on Millennials, gender, and social media. Sredl sees her role in the classroom as helping students give meaning to course material.
Disciplines
- Business
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Midlife, Liminal Identities, and ConsumptionA Sociology of Sexuality Perspective on “And Just Like That”
Sredl, K. C., Parmentier, M. A., Zayer, L. T. & Coleman, C. A., Jan 1 2024, Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality. Taylor and Francis, p. 151-168 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Menstruation in Marketing: Stigma, #femvertising, and Transmedia Messaging in Routledge Companion to Feminism and Marketing
Sredl, K. & Coleman, C. A., Jan 2022, The Routledge Companion to Feminism and Marketing.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey
GENMAC, Sep 2021, In: Marketing Letters. 32, 3, p. 341-347 7 p.Research output: Contribution to journal › Article › peer-review
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Gender East and West: Transnational Gender Theory and Global Marketing Research
Sredl, K., Feb 22 2019, Handbook of Research on Gender and Marketing.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile -
Gendered market subjectivity: autonomy, privilege, and emotional subjectivity in normalizing post-socialist neoliberal ideology
Sredl, K. C., Nov 2 2018, In: Consumption Markets & Culture. 21, 6Research output: Contribution to journal › Article › peer-review