Research output per year
Research output per year
Personal profile
Research Interests
- social media
- Consumer Engagement in Social Media
- Perceived Affordances of Social Media
- Native Advertising in Social Media
- Mobile E-commerce and Payment
- Computer-mediated Communication in Sharing Economy
Disciplines
- Communication
- Communication Technology and New Media
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A Computer Vision Methodology to Predict Brand Personality from Image Features
Peng, Y., Wen, T. J. & Yang, J., 2024, In: Journal of Advertising. 53, 4, p. 626-638 13 p.Research output: Contribution to journal › Article › peer-review
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Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns
Yang, J., Chu, S. C. & Cao, Y., 2024, (Accepted/In press) In: Journal of Current Issues and Research in Advertising.Research output: Contribution to journal › Article › peer-review
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Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education
McAlister, A. R., Alhabash, S. & Yang, J., 2024, In: Journal of Marketing Communications. 30, 2, p. 166-187 22 p.Research output: Contribution to journal › Review article › peer-review
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Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction
Mundel, J., Wan, A. & Yang, J., 2024, In: Journal of Marketing Communications. 30, 7, p. 834-851 18 p.Research output: Contribution to journal › Article › peer-review
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“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E. & Teran, C., 2024, In: Journal of Current Issues and Research in Advertising. 45, 2, p. 219-241 23 p.Research output: Contribution to journal › Article › peer-review