Personal profile
Research Interests
- Globalization
- Macromarketing
- Policy and Sustainable Development
- International and Cross-Cultural Marketing and Consumer Behavior (with an emphasis on devastated and recovering economies),
- Food and Agribusiness Marketing
- Value Chains
- Marketing Strategy and Management
- Marketing Places
- Entrepreneurship
Disciplines
- Business
- Marketing
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Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue
Shultz, C. J., Rosa, J. A. & Malter, A. J., Jan 2025, In: Journal of Public Policy and Marketing. 44, 1, p. 1-9 9 p.Research output: Contribution to journal › Editorial › peer-review
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The use of mobile learning: a pathway towards refugees’ inclusion
Aoun Barakat, K., Dabbous, A. & Shultz, C. J., 2025, In: Information Technology for Development.Research output: Contribution to journal › Article › peer-review
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Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World
Shultz, C., Barrios, A., Blystiv, I., Hemais, M., Jallat, F., Opatska, S., Repo, P. & Sauerbronn, J. F. R., Sep 2025, In: Journal of Macromarketing. 45, 3, p. 432-443 12 p., 02761467251339174.Research output: Contribution to journal › Article › peer-review
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Macromarketing Perspectives from Latin America
Shultz, C., Pels, J., Barrios Fajardo, A. & Rodriguez, C., Sep 2024, In: Journal of Macromarketing. 44, 3, p. 690-693 4 p.Research output: Contribution to journal › Article › peer-review
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Social traps and the wicked problem of single-use plastics: A marketing, policy, and consumer-citizen perspective
Shultz, C. J., Mason, M. J., Fehl, A. G., Baker, S. M., Barakat, K. A., Bone, S. A. & Thomas, M. R., Dec 1 2024, In: Journal of Consumer Affairs. 58, 4, p. 1193-1211 19 p.Research output: Contribution to journal › Comment/debate › peer-review